For us as home owners what is important is experience pertaining to our cat. Your message should be able to highlight how you see yourself sitting for our cat. It’s one thing to make a general statement in a profile (e.g. we love cats) but we need to know how this translates for our cat. For example, if we describe our cat as shy at first but warming up to strangers after some time we would like your message to tell us how you might facilitate that. That way we can be reassured that you are aware of what we are looking for in sitters. For us you are not going somewhere to look after pets you are coming into our home to look after our girl. Hope this helps. 
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