Conclusion Of Pausing Application Test - Updated Post

Well, I wanted to reply to the 02/03 post of geoff.hom re choosing the best number of applications before a pause is automatically applied but that’s been moved to the closed Conclusion of Application Test - Updated Post so I’ll post here and let it get moved over.

He mentioned a test that was done where people bought more jam when they only had 5 choices vs. 24. Back in the 1974 book “Future Shock” the author Alvin Toffler called that “overchoice” and said that rather than dealing with shortages, overchoice would be a major problem in the future.

Wow, was he ever right! Just do any internet search!

THS said there was a problem with the old application system where pet parents / owners might receive 20, 30, 40 or more applications almost instantly! I can understand that.

But THS seems to have gone from what they considered overchoice to almost no choice with the 5 app limit.

There are other options or ways to tweak the pause system. For example:

An automatic pause at 5, 7 or 10 and then an email that the pet parent / owner must choose if they want another 5, 7 or 10.

Let the pet parent / owner chose the number they want to pause at like 5, 7 or 10

Have a maximum number of applications, like 30

Now, why did I choose 5, 7 or 10? After a lifetime in sales I know people like 3 choices and if given 3 choices they will usually choose the one in the middle! (There are numerous studies showing this)

Frankly, I don’t think you need the 3 choices. Just like THS already did, pick a number, automatically pause BUT THEN let the pet parent / owner know they must take ACTION to receive another of the same number of applications.

That way it will automatically pause but the pet parent / owner has an easy way to control things.

The solution to make everyone happy is simple!

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