Brand Refresh Feedback

This is my main thought really - @Carla1, totally take on what you’re saying, but surely a brand refresh, in order to attract more users, is more efficient after functionality problems ironed out?

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If it was my company I would be getting all hands on deck to get the basics working correctly before any thoughts of a brand refresh.

As it is already out there you would hope that it was tested on a range of people :thinking:

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Sorry, one more negative feedback from me, the favourite love heart is now lime green and not red, blends in beautifully with trees, grass and garden backgrounds on the photos, I showed my husband one of the photos and he couldn’t point out, he is partially sighted, he had no difficulty with the heart being red.

It doesn’t stand out anymore.

@Jenny can you pass this comment onto the correct members of the team please.

Thank you Jenny.

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When looking at my Inbox messages using the app, it is very difficult to read Read or Unread in the tennis ball green where it’s on a grey background.

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This kind of random changes also affects instructions like SAVE (Heart) - #5 by Therese

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Very difficult to read the light colours . I don’t have dyslexia but 10% of population do .

@Jenny can you confirm if this is just a test and changes will be made after feedback from members ?

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@Silversitters this is a brand refresh. It is being done to attract new users and make more profit. It’s not done for current members and our input is not going to be considered. It’s strictly marketing .

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Did anyone test the new colors on the app? The lime green on white is unreadable, although I know it says “Reviewing Applications”. Seriously, on the size of a phone screen, this needs to go back to black.

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Hello!

Thanks so much for your patience while I took your feedback about accessibility back to the team.

I now have a response which I’ll share below:

Thank you to those that have raised concerns around our new colour palette.

Our previous colour palette also featured a number of historic accessibility issues and, as part of this update we have fixed a number of these issues such as some text not being high enough contrast for some users with visual impairments.

Our design team is currently going through a process of ensuring all elements of the platform conform to appropriate accessibility requirements and over the next few weeks you’ll see longer term changes in the way we use the brighter colours in the new palette (along with bug fixes for issues a couple of you have identified). I hope these will be to your liking but please do let us know if you continue to have feedback.

We believe the platform should be an inclusive space for all current and future members and we’re working behind the scenes to deliver a longer-term strategy to ensure this is the case.

@Carla and I will continue to collect any feedback about the brand refresh on this thread for the time being.

Thanks, everyone!

Jenny

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Thank you @Jenny
That great response , glad to know that the product team are taking onboard it’s users feedback.

The “reviewing applications” text and favourite / saved heart in pale lime green need changing to a dark colour like black or dark blue as they do not contrast with the background. The original red favourite heart made sense and also contrasted well with photo backgrounds .

Product Team @Ben-ProductManager , @Jimmy-Product_Manager Please note that the majority of members who have reported this issue don’t have visual impairment yet still are unable to read this text / or see the heart.

I am sure that their are several members of the forum who would be willing to volunteer to be part of a working group to give feedback on these colour changes before they are rolled out.

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@Jenny thank you for sharing the feedback. It’s good to know that members comments are being listened to. However, I feel that once a change is implemented by THS, it’s never changed.

Could I suggest that proposed changes are trialled with a group of members, their feedback collated, discussed and then the change(s) made. I really don’t understand why THS don’t make more use of the wealth of knowledge, opinions, suggestions etc of their members. Yes surveys are sent out, not that often and usually with ambiguous questions and the results are never shared.

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It’s really clear from the feedback that the lime green is unworkable, and from my own knowledge of visual accessibility, there isn’t any workaround for the problems with that colour, which have included migraine and straight-up detection issues. Green against white is a really basic no-no for accessibility. Please ask your design team to listen to the feedback in whole, not to decide that they know better than user experience, Thanks.

(edited to meet Community Terms of Service)

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Hi @Silversitters, @Daisy999 and @lilo,

Thanks very much for your feedback about our latest update from the team.

I just wanted to let you know that I’ve collected your feedback and will share it with the team just now. @Carla and I will continue to collect feedback, update the team, and share any further replies as much as we can.

Please note that while it’s ok for you to tag our product managers, it’ll always be the Forum team that provides updates here, but any feedback will absolutely be seen by the relevant product manager!

Jenny

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The green hearts on my favs really threw me, I thought something went wrong. It makes zero sense to change the color of the heart. :persevere:

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@Jenny I appreciate your efforts to share forum member feedback with the relevant TrustedHousesitters staff but the response you received is somewhat laughable. Allow me to recap:

  • Previous palette - they identified accessibility issues, including lack of colour contrast
  • Current palette - they make it active and AFTER look for changes needed to ‘use brighter colours’

It seems as though they’ve just repeated the problem, but changed the colour range. The almost illegible reviewing applications shown earlier in this post (#28) is a glaring example (no pun intended). Surely that should have been identified in testing?

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yes!! i find it strange that if accessibility issues were identified before, they weren’t remedied much sooner, and if part of the a redesign was to address these, how it was made less accessible :woozy_face:

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I think this rebrand wasn’t quite ready for release and needs a few tweaks but I actually kind of like the colour palette, although agree that it’s overkill on a website and the lime green on the search filter buttons is a definite no-no.

I wanted to chime in on the accessibility aspect with a tool suggestion for the team. You can easily identify accessibility issues through Wave, which is an excellent free tool that you can use to ensure a website is accessible to all. They may already use something like this but a quick peek through Wave shows quite a few issues so I thought it might be useful. I’ve used it many times at work in my marketing career and it’s been really helpful.

Cheers @Jenny - not easy being the messenger around here, I’m sure!

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@Snowbird Thank you for your feedback. The forum team can only share what we have access to and are told, but we will feed your concerns back to the Marketing team along with the other feedback on the thread and if we get any more updates we will let you all know.

@Lindsay Thank you for the helpful information! Jenny is currently not online but will see this when she is back on. :smiling_face:

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The The Tennis Ball green is a bit much and doesn’t feel right to be the primary CTA color and could be swapped for Woodland Walkies or Muddy Paw Prints?

The refreshed icons are great, but not sure it is adding anything to brand recognition and awareness.

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Just had a look at the new colours on my laptop, it isn’t near as bad as on my phone. Maybe when the change was done, the view on phones was not tested, only tested on what today are usually very large monitors. Obviously the green etc is more enhanced on a small phone screen in comparison to a desktop screen.

But I don’t travel with my laptop, I depend on my phone to access TH and the lime green in particular is really NOT good at all.

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