Yes, building personal rapport goes a long way. We receive so many invitations without text, not mentioning our name (or mentioning only one name) or not reading the first sentence of our listing (which currently reads “fully booked”). We usually turn down invitations because we’re currently not available but there’s always a next time and we carefully look at the previous interaction with a HO.
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Aww where’s the fun in that. You get to see your name in print multiple times. 
cheers.