Ah thanks for the tag, @AnotherPointOfView. Hi, @thebees!
I just mentioned this in another post, so I’ll re-harp: Lobby for better metrics from TH. I don’t want to waste our time (or TH’s), so maybe just a quick note on the appropriate forum topic (suggestions for TH), or a quick simple email to membership services. At some point, they’ll have some tipping point and implement it.
For example, if you knew how many views you get per day, you’d know whether something’s changed. I’m not a fan of unnecessary black boxes.
Ok, on to your listing:
- I know that area a little bit. My uncle and aunt live in Santa Maria, and I took the train there to visit last summer. Beautiful!
- Since we don’t know if anything’s changed on the TH side, and I doubt they’d tell us in the near future, let’s focus on improving the listing as best we can.
- I’m usually wary of advertising/clickbait, but I think it’s helpful in this case. I’m reading an autobiography by someone from the Wall Street Journal (TH book club =), and even they mentioned the need for a “hook”: the first few words determine whether a reader will read your whole article or not. It’s just human psychology.
- For example, here’s a
3-step 4-step process:
- Visualize your ideal sitter match.
- Your thumbnail listing should hook them into clicking on your listing.
- Your opening paragraph should hook them into reading the rest of your listing.
- The rest of your listing should hook them into applying, so you can communicate further.
Now obviously “hook” could be replaced with a nicer word. We’re all human beings/people, after all. “Catchy” as mentioned earlier, is better. “Spark joy”?
Search for your listing and see how the thumbnail looks. And see what searches bring it up (or not). Does LA? Santa Barbara? Anyway, your photo is fantastic with both pets. The title is truncated to “Sweet great pyr and chill Main…” which is meh. Dates are good. “Lompoc”; where is that? =) The last info is 1 dog, 1 cat. Reasonable (in sitter’s mind).
Look at your first paragraph from a sitter’s view. “We are a family of 5–3 humans, the pup, and the cat. We love to travel almost as much as we love our pets…” It’s meh. It wouldn’t work in the WSJ. Seriously, think like a publisher!
Now, if your pets understood French+Spanish+English, or you want them to, that would be catchy!
What are spark-joys you can put in your thumbnail listing and/or 1st paragraph?
- golf course
- 500-acre nature preserve
- car included (I see now that the flag says yes, but in the text you say it’s just a possibility; fair enough. But you could still say in the 1st para, “and we’re very open to discussing use of our car.”)
- Santa Barbara beaches
- accessible by train (just kidding; very good to mention, but not a hook)
- remodeled kitchen with extensive spice collection (maybe; I’m not a cook)
- world-class wineries
- perhaps your great pyr (I’m a cat person so can’t tell lol)
Play with that. Remember for the title to check how it appears in the thumbnail (it’ll be truncated). And proper grammar is secondary to spark joy. Shortcuts are your friend (e.g., + vs and). Emojis could be great, but last time I tried that on an Apple device/Mac, it deleted all of my text; so good to create if you’re on a PC, not Macs/iPhones.