As a former ad copywriter, the most important things in each section need to be stated first.
“…we have always wondered why it was so hard to find someone to come stay at our house”
Nooo! - Sorry but that sentence has to go!
You wouldn’t put “I have always wondered why I can’t get a job” on a resume!
I did the graphics on a burger van whose owner told every single customer how bad trade was, and then he wondered why his clientelle started dwindling.
If they heard from his own lips that others don’t want his food, then why should they buy from him?
You’re doing the same by using this sentence. You’re TELLING them to stay away!
If you take none of my other advice, please take this advice! As a sitter, if I was pressed for time, I honestly would have just clicked the Back button before reading any further.
Also you haven’t talked about Cortana in the Introduction.
I would move these three paragraphs from Requirements to the Introduction:
Cortana is very reserved with strangers and needs some time to get comfortable, so we ask for at least an hour of overlap at the beginning of the stay to welcome you inside and let her adjust! From previous sitters’ feedback, we know that she’ll continue to be timid for the first couple days of your stay and prefer to keep some distance, though she will still loosely follow you around the house and lounge nearby.
She is also dog-reactive within about 6ft, exact distance depending on how rambunctious the other dog is. Due to this, we unfortunately cannot welcome other pets or young children into her home.
Even though Cortana can’t come nose-to-nose with dogs, she’s very good at sitting on the side of the trail to let them pass. She’s also great at not wrapping herself around trees!
In the Home & Location section, write about the Home first, as that’s most important, then the location.
The Responsibilities section is a wall of words. Separate each paragraph with a gap like you have above.
Definitely give the line: “Please include the following info with your application:” its own paragraph with gaps above and below, so it stands out!
But there are also things that, in my opinion, would be better suited for a zoom call, than on the listing.
I know you want to weed out unsuitable people before a call. But two of the requirements could possibly make you sound over-anxious.
The first requirement about experience with reactive dogs - that’s perfect!
Next one; I personally would only include the first sentence:
“Confirmation that you will have a car for the entire duration of the sit.”
It’s not necessary to explain why on the listing. It will seem less strict on an informal Zoom call.
The same with the last requirement:
Just state “Any schedule flexibility around the sit start/end dates” and remove the rest.
I had to read the rest of that paragraph three times before I understood it. But that could be because it’s very late here!
By all means put lots of info in your listing. However, I think the requirements are slightly too much …But NOT too much for a Zoom call!
The listing can’t do all of the recruiting for you. It might take time having calls with several people, but you will know when you get the right people.
Excellent suggestion by BruceT:
“extra points for answering the questions at the end”
Sorry for the lecture / consultation. That’ll be $4,999 please.
But your photos are wonderful. Probably the best I have seen on this site.
Great idea to have the star of the show in each scene!