Here are some suggestions to consider:
1: Title. Your title is rather long, wordy and doesn’t do much to attract attention - titles in a listing’s preview cut off after about 6 words. Try something attention grabbing such as ‘Explore Pittsburgh with 2 senior dogs!’
2: Pictures.
Your cover photo is currently your kitchen, which does little to attract attention and make sitters click on your listing. Try a captivating image such as your local area or a nice image of your pets.
Your captions on each photo are very detailed, and is quite a lot of information which you can simply save for your welcome guide. Captions can only be viewed on the app, not on the webpage, so anyone not using the app won’t see them anyway. Keep captions to just 1 simple sentence! You also have a lot of images - choose just 20 - 25 of your best pictures and save the rest for your welcome guide, we don’t need so many of the dogs, and laundry detergent etc.
3: Your intro is okay, but try telling sitters straight away what’s in it for them and why they should sit for you (why should they come to Pittsburgh?) Tell sitters how many people you can host (1, 2 or more?) and what you expect for a handover (should sitters arrive the day before, or on the 30th?)
4: Home and location section - you have some nice descriptions here which is great, but it can be cut down a little, with less information about the house and more information about the local area. This section is where you tell sitters what they are gaining from this exchange and why they should visit Pittsburgh, so give some strong reasons! Tell sitters what they can see and do in the area and how they can get around with public transport - how close is your home to public transport? Can you offer to collect sitters from the nearest airport or station if needed? This is also a winter sit - how is the heating in your home?
5: Your responsibilities section is far too long and heavily detailed for a listing - half of the information you have should go in your welcome guide, not your listing. Try to cut it down by at least half and just give a general overview - you don’t need to list every single detail about your pets here; that is what a video call and welcome guide is for. Remember, this is just an advert. Many sitters with be automatically turned off as soon as they click on this section due to the sheer amount of text present! It is also quite hard to follow with a lot of instructions there. You have also used caps lock a lot which can come across as shouting - always avoid caps lock unless it’s for a heading or title.
A comprehensive responsibilities section should tell sitters the following:
1: 2 - 3 sentences about the pet’s personalities & sociability.
2: A brief description of any health or behavioural issues the pets have (Should be just a few sentences, but ensure it is as transparent & direct as possible. For any listed issue, give a proactive solution that sitters can use to manage the problem in a way that is reasonable and fair for a free exchange. (E.g: Casper is prone to indoor accidents, but this can be managed by… Do you have hardwood floors? A good mop? Strategies to decrease the likelihood of this happening?)
3: Use simple bullet points to list tasks/responsibilities. E.g:
- Feed dogs morning & evening
- how many walks per day, and for how long?
- How many potty breaks per day & how this is managed
- wiping paws etc
- having to carry dog down the stairs
- please be food wary
- where the dogs sleep
- How long dogs can be left for (please be specific, not just ‘long periods of company’).
- water the plants
Hope that all helps and best of luck!